Adwords and PPC best way to promote your product and make money but a little mistake can make you lose all your money in a day. Adwords mistakes cause a lot of money. If you don’t have the full knowledge about the adwords or if you are not careful you will waste your entire budget. Many big marketers make big mistakes when it comes to run the adwords ads. Let me tell you why you should use the AdWords and which intent you have to use the adwords. It is very important that this basic is clear. If you want to sell something the best way is the AdWords. Because the adwords is a sales channel if you want to promote your business or anything then you should consider the other ads not the adwords. It will not help you to increase your awareness etc.
Here are some top adwords mistakes:
Not controlling ads from appearing on the negative keywords
You create a campaign and run ad group sometimes Google do is that it will show your ads on the other keywords. It means that you are paying money for those keywords you don’t pay so to remove the chances of appearing on other keywords here negative keywords comes into play. When you create the ad-group right below that there is an option for negative keywords. Negative keywords feature does that it will remove the keywords that you don’t want to appear on that. It will save your budget and increase your effectiveness.
Making the ad group name too general
People often make mistake that they use the basic name for the campaign and ad group. You have to use the different name for every ad group because it will help you to differentiate between other ad group and it will also help you to analyse the campaign for particular product. It will also help you to advertise to the targeted audience and it will lower your CPC.
Only broad match type
Most of the campaign that runs is set to be targeting the broad match type it is the most common option that everyone opted. But sometime it is not the best thing to do especially when you are using the negative keywords. To make sure that your ads is good you can use the broad match modifier and remove all the broad match keywords that you don’t want to show your ads.
Putting all the money on non-profitable keywords
Sometimes we put all the money on that keyword that has not that much potential. Instead of putting all the money on the non-profitable keywords. you can do the keywords research and find all the potential keyword according to your field and work on that.